Your business website should be clear at a glance what you do and how you benefit your customers. It should show some examples of your work, say what previous customers think about you, and provide a way to contact you.
It is possible to use Hoefler & Co fonts on your Squarespace website via the Cloud.Typography system. But if you're not a CSS expert you might find it's not completely obvious what to do. Here are step-by-step instructions for using Cloud.Typography with Squarespace.
The last thing you want is for your stunning new Squarespace website to look like anyone else's site. Here are some Squarespace design tips to help you build a truly individual web presence for your business.
Mistakes, jargon and poor design erode trust, increase bounces, reduce overall time people spend on your site. They could turn people off your business altogether. Here are some ways to build a trustworthy website.
Being open about being a sole trader opens up plenty of opportunities to make an authentic connection with your audience through your website and online marketing. If you try and pretend you're a team of people, you'll get found out, and lose trust. So play to your strengths and be yourself.
If your website looks old-fashioned, is wordy or confusing, doesn't work on mobile or no longer reflects your business model, you risk putting people off. Here's 6 reasons why it could be time for an overhaul.
Instead of trying to showcase your business on every social media platform, choose the two or three most suited to your brand and your target audience, and pour your heart and soul into them. Here's a definition of the main platforms, along with clues to who uses them, to help you choose the right ones for you.
Social media puts your customers in control, allowing them to interact with you in a place where they already feel comfortable. It inspires trust in your brand and helps you find new business. Here's the beginners' guide to social to get you posting.
It is a mammoth task to restructure and rebuild a company website, but the process is clear enough if you build around your audience, their pain points and your solutions. Here are 8 things you have to know when you redesign your website.
A badly designed homepage can switch potential customers off completely, sending them bouncing straight back to the search engine. Here are 6 ways to make your homepage work hard for your small business.
At first there were so many ideas posts almost wrote themselves. Then I got busy and missed a week. Then I went on holiday, two weeks. In less than a month, blogging had turned from passionate affair to miserable millstone. Here's six ways to turn things around.
Blogging is something all businesses and entrepreneurs know they should do, but most of us struggle to start writing and maintain momentum. Here are five prompts to get you on the road with your blogging adventure.
Just like real-life in-person networking, content marketing is an effective way to drive awareness and leads to your website and your business. Here I describe the steps you need to carry out to build your content marketing plan.
You might wonder if it's really worth spending time writing blogs, making podcasts and creating informative content for people who may never become customers, but content marketing is vital to driving traffic to your website. Here's how it works.
Deciphering and communicating your story can make the difference between drawing in a customer and watching them bounce off to a competitor. Everyone's got a story, so here are some examples to help you write yours.
Branding isn't just for big businesses with big budgets. A consistent image and clear message is integral to attracting and retaining customers. Here's why even a small business needs a brand, plus some tips on how to build yours.