Deciphering and communicating your story can make the difference between drawing in a customer and watching them bounce off to a competitor. Everyone's got a story, so here are some examples to help you write yours.

If you want to be a well-liked company, make sure your business has the traits of a well-liked person. Here are 8 ways to get your small business on everyone's Christmas card list.

Your website could be the first encounter potential customers have with your business. It needs to communicate your core brand message quickly. Here's how.

Branding isn't just for big businesses with big budgets. A consistent image and clear message is integral to attracting and retaining customers. Here's why even a small business needs a brand, plus some tips on how to build yours.