As long as there are search engines there will be ways to tweak your website to give it the best chance of getting in front of people who will buy your stuff or use your service. SEO will always exist, but as search engines change, SEO changes with them.

So, you’ve decided to make your own website, rightly choosing a cost-effective platform that gets rave reviews for being great for DIY websites. Here are the top 10 most popular answers to the questions that come up when you type “Why is Squarespace” into Google…

The perfect blog post is the single best place to find information that helps the reader answer the question they typed in to Google. It should be detailed and long, contain relevant research and data, and include examples that allow the reader to draw their own conclusions.

Website builders such as Wix, Squarespace, Shopify and Go Daddy’s website builder are designed for the DIY market. So why do people like me offer to build websites on these platforms on your behalf?

Being open about being a sole trader opens up plenty of opportunities to make an authentic connection with your audience through your website and online marketing. If you try and pretend you're a team of people, you'll get found out, and lose trust. So play to your strengths and be yourself.

If your website looks old-fashioned, is wordy or confusing, doesn't work on mobile or no longer reflects your business model, you risk putting people off. Here's 6 reasons why it could be time for an overhaul.

Deciphering and communicating your story can make the difference between drawing in a customer and watching them bounce off to a competitor. Everyone's got a story, so here are some examples to help you write yours.

If you want to be a well-liked company, make sure your business has the traits of a well-liked person. Here are 8 ways to get your small business on everyone's Christmas card list.

Branding isn't just for big businesses with big budgets. A consistent image and clear message is integral to attracting and retaining customers. Here's why even a small business needs a brand, plus some tips on how to build yours.

If you've got any plans at all to grow your business, then a website isn't something your business can be without. Here's why.