The perfect blog post is the single best place to find information that helps the reader answer the question they typed in to Google. It should be detailed and long, contain relevant research and data, and include examples that allow the reader to draw their own conclusions.

Your business on social media should present a consistent, human face that's not too casual, not too marketing speak. To get it right, consider your goals and form a social media strategy before you begin.

Instead of trying to showcase your business on every social media platform, choose the two or three most suited to your brand and your target audience, and pour your heart and soul into them. Here's a definition of the main platforms, along with clues to who uses them, to help you choose the right ones for you.

Social media puts your customers in control, allowing them to interact with you in a place where they already feel comfortable. It inspires trust in your brand and helps you find new business. Here's the beginners' guide to social to get you posting.