The Web Isn't A Dumbing Down, It's A Restructure
Is the web making us cleverer or stupider? I miss the smell of a library and an old book, but apart from that, give me the control and sheer availability of information at my fingertips any day.
What Should I Put On My Business Website?
Your business website should be clear at a glance what you do and how you benefit your customers. It should show some examples of your work, say what previous customers think about you, and provide a way to contact you.
How to Install Cloud.Typography Fonts on a Squarespace Website
It is possible to use Hoefler & Co fonts on your Squarespace website via the Cloud.Typography system. But if you're not a CSS expert you might find it's not completely obvious what to do. Here are step-by-step instructions for using Cloud.Typography with Squarespace.
How To Make Your Squarespace Site Stand Out, Part 1: Images and Style Tweaks
The last thing you want is for your stunning new Squarespace website to look like anyone else's site. Here are some Squarespace design tips to help you build a truly individual web presence for your business.
10 Easy-To-Action Squarespace SEO Tips
You’ll soon be climbing Google's search rankings with my fast and easy 10 step guide to Squarespace SEO. I’ll explain the secrets of choosing and using keywords, and show you how to speed up your Squarespace website and make it mobile friendly.
7 Steps To Building A Trustworthy Website
Mistakes, jargon and poor design erode trust, increase bounces, reduce overall time people spend on your site. They could turn people off your business altogether. Here are some ways to build a trustworthy website.
10 Reasons to Choose Squarespace over Wordpress
Why spend time and money learning how to use Wordpress when Squarespace can give you a beautiful brochure or basic e-commerce website in less time for the same price?
Company or Sole Trader: Should You Make Yourself Look Bigger Than You Are?
Being open about being a sole trader opens up plenty of opportunities to make an authentic connection with your audience through your website and online marketing. If you try and pretend you're a team of people, you'll get found out, and lose trust. So play to your strengths and be yourself.
Do I Really Need to Update My Website? 6 Reasons Why You Do
If your website looks old-fashioned, is wordy or confusing, doesn't work on mobile or no longer reflects your business model, you risk putting people off. Here's 6 reasons why it could be time for an overhaul.
6 Ways to Beat Blog-lag and Get Writing Again
At first there were so many ideas posts almost wrote themselves. Then I got busy and missed a week. Then I went on holiday, two weeks. In less than a month, blogging had turned from passionate affair to miserable millstone. Here's six ways to turn things around.
How to Build Your Social Media Strategy
Your business on social media should present a consistent, human face that's not too casual, not too marketing speak. To get it right, consider your goals and form a social media strategy before you begin.
Which Social Media Platforms Should Your Business Use?
Instead of trying to showcase your business on every social media platform, choose the two or three most suited to your brand and your target audience, and pour your heart and soul into them. Here's a definition of the main platforms, along with clues to who uses them, to help you choose the right ones for you.